OUR GUARANTEE: NOT RIGHT FOR YOU WITHIN 30 DAYS? YOUR FIRST MONTH’S £997 BACK.
MATT BROOKFIELD
THE
STANDARD
More leads won’t fix a broken business.
I fix the business first. Then we bring the leads.
Weekly 1:1 mentoring with me, your ads run for you by my team, and your own app and CRM on your phone, so you know where every lead stands while you’re out on the job. For exterior cleaning owners. One price, one county each.
✓
30-day money-back guarantee
Not right for you within 30 days of your first call? Your first month’s £997 back in full. No forms, no arguments.
£997/month · £497 one-off set-up · rolling monthly, no lock-in · max 15 businesses
THE SAME SYSTEM RUNS MY OWN FIRM
Cotswold Roof Cleaning. Runs day to day without me.
£17k
of work booked a month
17x
return on ad spend in September
£1–2k
monthly ad spend
100
leads in 30 days for a founding client
WHAT YOU GET
A mentor, a marketing team and your own app and CRM. One price.
YOUR MENTOR
Matt Brookfield
A 60-minute 1:1 every week on pricing, numbers, team and getting you off the tools, with a 12-month plan. WhatsApp me between calls. 25 years building cleaning businesses.
YOUR ACCOUNT MANAGER
Tessa
Runs your Facebook, Instagram and Google ads and your Google profile. Every lead gets a text back within a minute, even while you’re up a roof. A real person on WhatsApp.
Plus a free 30-minute consultation with Zoe, my bookkeeper, on getting your books ready for Making Tax Digital.NEW · YOUR APP AND CRM
Your whole business. In your pocket.
Every client gets their own app with a built-in CRM. Every lead lands on your phone the minute it comes in, so on a roof, in the van or between jobs, you always know where every customer stands. Made for one-man bands who don’t sit at a desk.
✓Every new lead straight into your CRM, the minute it comes in
✓WhatsApp, call or email in one tap, with reminders to chase, follow up and close
✓Profit or loss every week, and your break-even
✓Leads, quotes, jobs won and return on ad spend
✓Actions from every call, so nothing gets forgotten
Your CRM in your pocket, every day. And the numbers are the accountability, not the leads.
THE STANDARDSAMPLE DATA
MORNING, DAVE
Week 15 of 52 · Phase 2
NEW LEAD · 2 MIN AGOMeta
Sarah · Roof clean · SN4
WhatsAppCallEmail
Leads from ads
14
▲ 3 on last week
Quotes sent
11
79% of leads
Jobs won
6
55% close rate
Work booked
£4,350
£725 avg job
£175 ad spend
→ £4,350 booked
→ £4,350 booked
24.9×
PROFIT THIS WEEK
£1,050
after costs, and after paying yourself
THE PROOF
Real ad accounts. Real numbers.
Straight from Meta Ads Manager. Roof cleaning has seasons (October was 3x, not 17x) and I’ll show you the cycle up front, so a quiet month never catches you out.
My firm, last 30 days: 75 leads at £25.95, £1,946 spent
Founding client, Scotland: 100 leads across two campaigns, from £9.41 a lead
THE INVESTMENT
£997a month, everything included
✓First month’s £997 back if it isn’t for you within 30 days
✓£497 one-off set-up: your ads build, lead texts and readiness check
✓Rolling monthly, 30 days’ notice. No lock-in
✓Ad spend paid by you, direct to Meta and Google (min £25 a day)
✓You own your ad accounts and see everything
ONE BUSINESS PER COUNTY
7 of 15 places left
Cambridgeshire · takenEdinburgh · takenEssex · takenLancashire · takenGreater Manchester · takenDurham & Teesside · takenSurrey · takenWiltshire · my own firm
Once your county’s gone, it’s gone. I won’t run ads for your competitor down the road.
QUESTIONS I GET ASKED
What’s the guarantee?+
If The Standard isn’t right for you within 30 days of your first call, tell me and I’ll refund your first month’s £997 in full, within 7 days. No forms, no arguments. The £497 set-up isn’t refundable, because that work is done for you up front, and ad spend goes straight to Meta and Google. I can’t promise a number of leads, nobody honest can, but I can promise you won’t lose your first month’s fee.
When do my ads go live?+
A readiness check in week 1 decides it. Within weeks if your business can handle the leads, month 4 at the latest if we need to fix things first.
Is the £25 a day ad spend on top of the £997?+
Yes. You pay Meta and Google directly, so the ad accounts are yours and you see every penny.
What happens in summer?+
Roof cleaning ads are slower from June to August every year. I don’t start new clients in those months, and I’ll show you the cycle before you start.
What’s in the full programme?+
Four phases over 12 months: get solid, grow, build the team, profit and plan. Every session is laid out in the brochure.
Check if your county’s free
Four quick questions. I’ll text you straight back, then call to book your 30-minute chat. If your county’s gone, I’ll tell you straight.
Backed by a 30-day money-back guarantee on your first month.
By applying you agree we can call or text you about your application.
£997/month · £497 set-up · rolling monthly, 30 days’ notice · January 2027 start
£997/month · £497 set-up · rolling monthly, 30 days’ notice · January 2027 start
THE STANDARD · Built for longevity · mattbrookfield.co.uk
“The standard you walk past is the standard you accept.”
Results shown are from Cotswold Roof Cleaning and vary by business, area and season. The Standard is a mentoring and marketing service, not a guarantee of income.