One-to-one mentoring and done-for-you marketing for exterior cleaning business owners. One mentor, one plan, one price.
15 PLACES · £997 A MONTH · NO LOCK-IN
Every day, exterior cleaning owners are told they need more leads. So they pay an agency £500 to £1,000 a month. The leads come in, and nothing changes. Quotes go out late. Prices are too low. The money doesn’t stick. That’s a bucket full of holes, and pouring more water in doesn’t fix it.
Which is exactly why you never leave the tools long enough to build anything beyond them.
No process means no delegation, and no delegation means no growth. Just longer days.
Without the right prices and clear numbers, more jobs just means more hours for the same money.
I build the business with you. My team runs the marketing. No passing you between people who’ve never met.
The homeowner gets a text from you straight away. You get their details and a tap-to-call number.
60 minutes every week. Same structure every time, so we move forward, not firefight.
Pricing, margins, profit per job and cash, reviewed monthly.
Roles, hiring, processes, and getting you off the tools.
Four 90-day phases, each opened with a plan and closed with a scorecard.
Quick questions answered, so you’re never stuck for a week.
Built, run and improved by us, switched on once the business can handle the leads.
Set up and run where it makes sense for your area and services.
Posts, photos, services and a system for getting reviews.
You film from our shot list, we edit it into ads.
Leads, cost per lead, jobs won, and what we’re changing next.
A readiness check in week 1 decides when your ads go live: within weeks if you’re set up, month 4 at the latest if we need to fix things first.
Numbers and pricing, structure, Google profile fixed, readiness check in week 1.
Ads live by now at the latest. Lead handling, quoting, follow-up and capacity.
Hiring, delegation, written processes, and you off the tools.
Margins, cash reserves, what the ads returned, and next year’s plan.
Charlie, Brightpath Cleaning Services, Cambridgeshire · 1:1 Mentoring
“Within one session, Matt took my business to a whole new level. The weekly calls built the foundations and structure I never had. My business is more profitable and stronger at its core because of it.”
Michael, Clean Soul · now running a second agency
Real numbers from real exterior cleaning businesses, in their own markets. A record of what happened, not a forecast or a promise.
A running feed of verified 5-star reviews from Matt’s Google Business Profile.
a month
plus a one-off £497 set-up
| Typical ads agency | The Standard | |
|---|---|---|
| Monthly fee | £500 to £1,000 | £997 |
| Runs your ads | Yes | Yes |
| Every lead texted back within a minute | Some, often extra | Included |
| Knows exterior cleaning | Rarely | Built one himself |
| Fixes your pricing and numbers | No | Yes |
| Builds your team and processes | No | Yes |
| Protects your area | Sometimes | One per trade per county |
| Weekly 1:1 with the person responsible | No | Yes |
Not included: ad spend, websites and branding, posting your socials, tax and legal advice. And no guaranteed results. Nobody honest can promise a number of leads. I promise the work, the structure and the truth.
I won’t run ads for you and your competitor down the road. 15 places in total, and some counties are already taken.
I joined the British Army at 16 and served 17 years, then spent a decade as an operational firefighter. I started my first business in 2002.
It hasn’t all gone to plan. In 2024 I put a £2m cleaning and maintenance company into liquidation. It’s the hardest lesson I’ve had, and it shapes how I mentor now.
Today I own William Hale Fire & Security, Cobra Air and Cotswold Roof Cleaning, which now runs day to day without me. I’m not coaching from a textbook. I’m running businesses in the same trade as you, this week.
The standard you walk past is the standard you accept. The Standard is where we stop walking past it.
No lock-in. It’s rolling monthly with 30 days’ notice. There’s a one-off £497 set-up to build your ads, lead texts and readiness check.
A minimum of £25 a day while your ads run, around £750 a month. You pay Meta and Google directly. It never goes through me.
The readiness check in week 1 decides. If you’re set up to handle more work, within weeks. If there are things to fix first, month 4 at the latest.
Then I can’t take you on for that trade there. I’ll tell you straight on the call, and you can join the waiting list in case it frees up.
Probably not yet. Start with the free book and the Numbers Pack below. When you’re trading and ready to invest properly, come back.
Yes. Everything is set up in your name. We work on it as a partner, and if you ever leave, it all stays with you.
A no-nonsense guide to pricing for profit, finding local customers and a realistic route to £100,000 a year.
Fourteen boxes, about ten minutes. Find out what one job actually costs you, and what you really make on it.
Book a free strategy call — no pressure, just a straight conversation about where your business is and what’s actually holding it back.
