// Licensed Entrepreneurs Circle Coach · Exterior Cleaning Specialist
You didn't start this business to be chained to it.
1:1 mentoring for exterior cleaning business owners who are done winging it — and ready to build the structure, systems, and income that actually match the hours they put in.
Army Veteran · Firefighter
Now Building Businesses Instead.
// Meet Matt
Straight-talking, because that's what actually works.
I joined the British Army at 16 and served for 17 years. When I left, I started building my first business in 2002 — and in 2015, while still growing my companies, I joined the fire service, where I’ve spent the last decade as an operational firefighter.
It hasn’t all gone to plan. In 2024 I put a £2m cleaning and maintenance company into liquidation — the hardest lesson I’ve had, and one that shapes exactly how I coach now. No fluff, no pretending it’s easy, just what actually works.
Today I own William Hale Fire & Security, Cobra Air, and Cotswold Roof Cleaning — now the UK’s number one roof cleaning company. I’m not coaching from a textbook. I’m building, breaking and rebuilding businesses in the same industry as the owners I work with, right now.
// Before the businesses
17 years in the Army.
Then a decade fighting fires.
The discipline, structure and straight-talking that now run through every business I mentor started on the parade square — and never left, all the way through ten years as an operational firefighter.
// Free Resources
Get started today FREE with
The Clean Path to Six Figures
The Clean Path to Six Figures is a practical, no-nonsense guide for anyone starting or growing an exterior cleaning business. Written by experienced business owner Matt Brookfield, it explains how to build strong foundations, price your services for profit, attract local customers and create a clear, realistic route towards £100,000 in annual revenue.
Download the free guide to learn how to:
- Start an exterior cleaning business without unnecessary spending
- Choose the right services and calculate your true operating costs
- Price pressure washing, roof cleaning and other services for profit
- Find local customers using Google Business Profile and social media
- Build trust through professional communication, reviews and referrals
- Turn enquiries into bookings and one-off jobs into repeat customers
- Avoid the most common mistakes made by new cleaning businesses
- Break a £100,000 revenue goal into clear weekly targets
Download your free copy today and start building a more profitable, trusted and sustainable exterior cleaning business.
// In the businesses, today
Still building, still in the room with clients.
William Hale Fire & Security, Cobra Air, Cotswold Roof Cleaning — real businesses, run day to day, not just talked about.
// The problem
Same three walls, every owner hits them.
You got good at the work. Nobody taught you how to run the business around it.
You're still the best pressure washer on the team.
Which is exactly why you never leave the tools long enough to build anything beyond them.
Every quote, job and problem still runs through you.
No process means no delegation — and no delegation means no growth, just longer days.
Revenue's up.
Profit hasn't moved.
Without pricing, branding and financial clarity, more jobs just means more hours for the same money.
// The results
levels
after
recommend
Real numbers from real exterior cleaning business owners — not projections.
BRIGHTPATH
CLEANING SERVICE
// The framework — powered by The Entrepreneurs Circle
Four steps.
One business that finally runs without you glued to it.
The same proven EC framework used by thousands of business owners across the UK — applied specifically to exterior cleaning.
Find The Gap
A clear-eyed audit of where your business actually stands today, and the exact gap between that and where you want it to be.
Foundation Blocks
The systems, pricing and processes underneath everything else — built solid, so growth doesn’t just mean more chaos.
Fix Your Marketing
A repeatable way to bring in the right customers on demand, instead of relying on referrals and hoping the phone rings.
Keep The Right Score
The handful of numbers that actually tell you if the business is winning — tracked weekly, so nothing is left to guesswork.
↻ Not a one-off — we cycle back to Find The Gap every fortnight as the business moves on.
// Investment
Two ways to work together.
Both built around your business.
Ongoing 1:1 mentoring, in the format that fits — over Zoom, or with a monthly face-to-face session added in.
1:1 Mentoring
Matt working directly in your business, month after month — using the Find The Gap, Foundation Blocks, Fix Your Marketing and Keep The Right Score framework to build real structure, not quick fixes.
- Fortnightly 1:1 calls over Zoom
- Ongoing accountability, month to month
- Built around the EC framework, applied to exterior cleaning
1:1 Mentoring + Face-to-Face
Everything in 1:1 Mentoring, plus a monthly face-to-face session — for owners who want Matt in the room as well as on the calls.
- Fortnightly 1:1 calls over Zoom
- One face-to-face session every month
- Same EC-backed framework, applied hands-on
// Google reviews
5-star reviews, straight from Google.
A running feed of verified 5-star reviews from Matt’s Google Business Profile.
// Free community
The Rogue Founders Club.
A no-fluff, free community on Skool for exterior cleaning business owners who want to sharpen up, level up, and take control of their business.
Scale your exterior cleaning business. Build a brand.
Get more clients.
Live on your terms.
Learn. Connect. Grow. Scale. Join the cleaning business owners who are done guessing and ready to build something real.
Connect with other exterior cleaning business owners
Systems that drive more jobs and more profit
Raise your prices and maximise cash flow
Build a business that gives you your time back
- Getting clear on what you do and who you serve
- Building a business that doesn't rely on chaos
- Learning how to market yourself properly
- Tightening up your systems, pricing and process
- Connecting with other driven cleaners who want to move forward
// Before you book
Got Questions? Visit the Knowledge Centre.
Straight answers to what owners usually ask before booking — pricing, commitment, whether this works if you’re just starting out, and more. We’re adding to it regularly.
// Let's talk
Let's take your cleaning business to the next level.
Book a free strategy call — no pressure, just a straight conversation about where your business is and what’s actually holding it back.