THE
STANDARD
Working every hour God sends, and still not getting anywhere?
More leads won’t fix a broken business.
Every day, exterior cleaning owners are told the same thing: you need more leads. So they pay an agency £500 to £1,000 a month. The leads come in, and nothing changes. Quotes go out late. Prices are too low. The diary is chaos. The money doesn’t stick.
That’s a bucket full of holes. Pouring more water in doesn’t fix it.
Not a one-man band. A team behind you.
I run four businesses, and every one of them runs on a team, not on me. The Standard is no different. From day one you get a mentor for the business and an account manager for your marketing, backed by the people I rely on myself.
Your weekly 1:1 on the business: pricing, numbers, team, processes and getting you off the tools. 25 years building trade businesses, Army and fire service before that.
Looks after your ads, your Google profile and your monthly report, and answers your WhatsApp. A real person, not a bot. Monday to Friday, 9 to 5, and anything urgent sooner.
Runs the numbers across my businesses. Every Standard client gets a free 30-minute consultation with her on getting your books digital. No more receipts in a carrier bag.
The system you get is the one that runs my own roof cleaning company.
Cotswold Roof Cleaning runs day to day without me. We run its ads in-house now, and the results have matched or beaten the £750-a-month agency we replaced.
Yes, October was lower. Roof cleaning has seasons, and I’d rather show you real numbers than a cherry-picked one. Knowing the cycle is half of what I’ll teach you.
Real results from a client using the same advertising system.
Everything comes back to one point.
I build the business with you. Tessa and the team run the marketing. One plan, and everyone on it talks to each other.
60 minutes with me every week. Same structure every time, so we move forward, not firefight.
Pricing, margins, profit per job and cash, reviewed monthly. You’ll know where the money goes.
Roles, hiring, processes, and getting you off the tools.
Four 90-day phases, each opened with a planning session and closed with a scorecard.
Your offer, message and sales process, built before we spend a penny on ads.
WhatsApp me on the business, and Tessa on anything marketing. You’re never stuck for a week.
Built, run and checked daily by us, switched on once the business can handle the leads.
Set up and run where it makes sense for your area and services.
Kept up to date: posts, photos, services and a system for getting reviews.
You film from our shot list, we edit it into ads. Plus a filming day when we’re in your region.
One page: leads, cost per lead, jobs won, and what we’re changing next.
One business per trade per county. I won’t run ads for your competitor down the road.
Four phases. One job each.
Every call knows what it’s for. A readiness check in week 1 decides when your ads go live: within weeks if you’re set up, month 4 at the latest if we need to fix things first.
One price. Everything included.
Side by side with what you’re probably paying now
| Typical ads agency | The Standard | |
|---|---|---|
| Monthly fee | £500 to £1,000 | £997 |
| Who looks after you | One person doing it all | Mentor + account manager |
| Every lead texted back within a minute | Some, often extra | Included |
| Google Business Profile | Sometimes | Yes |
| Knows exterior cleaning | Rarely | Built one himself |
| Fixes your pricing and numbers | No | Yes |
| Builds your team and processes | No | Yes |
| Protects your area | Sometimes | One per trade per county |
| Making Tax Digital support | No | Free consult with Zoe |
| Weekly 1:1 with the person responsible | No | Yes |
Not included, so there are no surprises
Maximum 15 businesses at a time. If it isn’t the right fit, I’ll say so.
I’m Matt Brookfield. Army, then the fire service, then building my own cleaning businesses, including Cotswold Roof Cleaning, which now runs day to day without me. I’ve made the mistakes you’re trying to avoid.
In the forces there’s a line you learn early: the standard you walk past is the standard you accept. Most owners walk past the same problems every day. The Standard is where we stop walking past them.
One business per county. First come, first served.
The Standard opens in January 2027 for a maximum of 15 businesses. Some counties are already taken by my founding clients. Once yours is gone, it’s gone.
Questions I get asked
Your readiness check in week 1 decides it. Within weeks if your business is set up to handle leads, month 4 at the latest if we need to fix things first. New ads take 3–5 days to warm up.
No. Nobody honest can promise a number of leads. I promise the work, the structure and the truth, and you’re on a rolling monthly with 30 days’ notice, so you’re never locked in.
You pay Meta and Google directly, minimum £25 a day while ads run, on top of the fee. The ad accounts are yours and you can see everything.
No. I’m your mentor for the business. Tessa is your account manager for ads, Google and leads, a real person on WhatsApp. Zoe gives you a free 30-minute consult on getting your books digital.
Roof cleaning ads are slower from June to August, every year. I don’t start new clients in those months, and I’ll show you the cycle up front so a quiet month never catches you out.
Building your ads, your instant lead-reply texts and your readiness check. It’s paid once.
“The standard you walk past is the standard you accept.”
Book your 20-minute call
Takes 60 seconds. If you’re a fit and your county’s free, you’ll get a link to book in with me.
£997/month · £497 set-up · rolling monthly, 30 days’ notice · January 2027 start