Why choose Matt Brookfield
My journey is one of resilience, dedication, and an unwavering commitment to success. Coming from a working-class background with strong values, I left school with no formal qualifications and joined the British Army at
the age of 16. My 17 years in the Army instilled me with the discipline and leadership skills that continue to shape me as a man, leader, and father.
In 2002, I took the leap into entrepreneurship by launching my first business—a
window cleaning company. I eventually achieved a successful exit from that venture,
but my next challenge was even more ambitious. I founded a cleaning and
maintenance company that I scaled from the ground up to over £2 million in revenue
at its peak, employing more than 100 staff. Unfortunately, like many businesses, we
faced the devastating effects of COVID-19, which ultimately led to the company
entering voluntary liquidation. This experience taught me invaluable lessons about
resilience, adaptability, and the importance of solid foundations.
Why choose Matt as your coach?
Specialised Coaching
As the first coach to specialise in the cleaning industry, I bring a unique perspective and proven strategies that are relevant to your specific challenges and opportunities.
Proven Track Record
With a history of successful exits and thriving businesses, I’ve navigated the ups and
downs of entrepreneurship, and I’ve learned invaluable lessons that I am eager to
share with you.
Personalised Approach
Every business is different. Together, we will craft a coaching plan that aligns with
your vision, goals, and unique circumstances to ensure you achieve meaningful
results.
Fast Track
I have made most of the mistakes, so you won’t! I can fast-track you to the next
stage of your journey! It’s clear, simple, and effective, but you must put the work in.
Today, I am proud to lead two successful companies: a fire and security company, and a
roof cleaning business. Both have been built from scratch and stand as testaments
to the principles I've learned over the last two decades. Alongside my entrepreneurial
ventures, I have spent ten years serving as a firefighter, giving back to my
community and enhancing my personal brand.
Mentoring has always been integral to my life. From my early days as an instructor in
the Army to mentoring within my own companies, I have fostered a genuine passion
for seeing others succeed. I bring a wealth of knowledge and experience to the table,
coupled with an unyielding drive to make a positive impact.
I believe in honesty and straightforwardness; I don’t tolerate foolishness, and I say
things as they are. This approach, combined with my dedication to helping others
navigate their paths, sets me apart as a mentor and coach.
If you're looking to overcome challenges and accelerate your business growth, I'm
here to help unleash your potential and guide you toward success. Let's build
something great together!
Working with Matt has been transformative for my business. He is incredibly
insightful, kind, and genuinely cares about my success. I value the time we
spend together and look forward to our continued partnership. I truly don’t
know what I would have done without his guidance!
SamEntrepreneur
Matt is exceptional in nurturing small businesses to discover their potential
and achieve growth. His creative approach and innovative mindset redefine marketing strategies. Thanks to his guidance in the world of exterior cleaning. We wouldn’t be where we are today—I'm incredibly grateful!
MichaelExternal Cleaning Contractor
I’ve been fortunate to work with Matt over the past three years. His support
has helped me gain clarity about my business, attract clients, and stay
motivated. Every conversation leaves me energised and ready to take action.
RichardCleaning Contractor