Matt Brookfield

Why Trust Me With Your Journey

With over 25 years in the cleaning industry I've seen it all. From zero to hero, and back to zero!

My day to day work life is embedded in my established companies, working hands on- from roof cleaning to fire and security operations.

Accomplishments & Failures

  • The £1,000,000 Milestone

    Back in 2005, after 4 years and 4 months as a sole trader the £1,000,000 turnover was reached! An old school method with only pen and paper, this was a proud moment.

  • Over 100 members of employed staff

    Growing a cleaning and maintenance company from just myself to over 100 members of staff with a turnover north of £2,000,000 annually.

  • Still building in 2026

    Still building Cotswold Roof Cleaning, William Hale Fire & Security, Cobra Air, and Matt Brookfield Mentoring.

  • The £1,000,000 Marketing Disaster

    I branded my Fire and Security company completely wrong. Stubbornness meant I refused to change for 4 years. A hard lesson to learn.

  • Voluntary Insolvency

    The Covid story... Hung on far too long when the world changed. Didn't act quick enough, lost everything. A tough lesson to learn.

The £1,000,000 Book! 4 Years, 4 Months as a sole trader (2005)

Don't Just Take Our Word For It!

See what other owners are saying!

The Rogue Founders Club

  • A Community For Cleaning Professionals

    This free community will help you grow, ask questions, and gain industry insights.

  • Strength In Numbers

    A community being built so you're never alone when times get hard.

  • Supportive Community

    A community built on support. Not a place for dicks!

Lets take your cleaning business to the next level!

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